How to Buy Jewelry Advice | C. Aaron Peñaloza Jewelers, San Antonio, TX

Now you have the perfect diamond, let’s create the perfect wedding jewelry. We believe you would be wise to work with a trusted jeweler in your area, rather than using a “build your own ring” feature from an on- line site. At C. Aaron Peñaloza Jewelers we have experienced staff to help you design the perfect ring to fit your budget and life style. We will help you make the critical decisions to turn your diamond into a treasure.

Buying a diamond can be a daunting thing. Diamonds are expensive and the language used by jewelers might be intimidating. How do you make sure that this very important purchase goes well? More and more diamond customers are opting to buy from an on-line source. There is a convenience factor as well as the comfort of setting your own pace. The downside is that you won’t be comparing diamonds - you will only see one diamond at a time and only after you have paid for it.

Gemstones

Who is Pantone and why is someone telling me what colors I should be selecting for my wardrobe??
If you haven't already seen an item on social media or in the fashion pages about THE PANTONE FALL COLORS you will see it soon.

We love color! The array of choices in gemstones is totally mesmerizing. Remember the old days when “color” meant rubies, emeralds or sapphires? Well – no more. There are dazzling stones in every color imaginable and prices to fit every budget.

We all do it! Shopping while on vacation. Sometimes it’s a memento from a great trip, sometimes it’s an item that takes our breath away, sometimes it’s an impulse buy. We always want to come home and feel happy about our souvenirs.

Be brave – Buy jewelry this holiday. If you are nervous about selecting the right gift of jewelry we have some suggestions to help you.

Take a look before you buy. Does she usually wear silver or white gold or yellow gold jewelry? Does she wear bold, colorful jewelry or small dainty items? Always buy to compliment her taste – not yours.

Very often at the end of the calendar year people try to tie up loose ends. Have you considered updating your insurance coverage for your more valuable jewelry?

Most homeowner’s insurance covers stolen or fire damaged jewelry up to $500 - $1000 in value. A loss can easily exceed this amount. For adequate coverage we recommend a scheduled policy with assigned values for each piece of jewelry. These additions to your insurance should cover all risks – lost jewelry, damaged, mysterious disappearance as well as general theft or fire. You will need to make some decisions about the kind of coverage you want – a new similar item, an exact duplicate of the item or enough money to cover the loss.

Wish Lists & Gift Cards

See something you’d like?
Wish-List

Let us pass along the hint. We maintain wish lists for customers that visit the jewelry store, and can let your special someone know what you have been eyeing.

Can’t decide what would delight her/him?
C. Aaron Penaloza Jewelers Giftcard

A gift card from C. Aaron Peñaloza is guaranteed to please. Gift cards are available in any denomination, and carry no hidden fees. They can be used to purchase jewelry in the store or for services, and they never lose value!

Consumer Education

Jewelry Advice and Tips from the Peñaloza Family

Engagement Rings, Part II- Considering buying your diamond on line? (2)

Engagement Rings, Part I- Considering buying your diamond on line?

Pantone Colors for Fall 2015

Buying Color

Be a smart shopper

Be brave – Buy jewelry this holiday.

Do I need an appraisal?

Wish Lists & Gift Cards