PRECIOUS METALS

Gold

Since pre-historic times, fashionable jewelry has been crafted from gold. Pure gold (24 karat) is too soft for ordinary use so alloys such as copper, silver, nickel or zinc are added. These alloys give strength, durability and coloration to the gold. Depending on the type and amount of alloys gold jewelry may be yellow, white, rose, or green in color. Popular trends combine two or more colors of gold into a single piece of jewelry. Karat content is determined by the percentage of gold to alloy—18 karat gold is 75% gold, 14 karat is 58.3 % and 10 karat is 41.7%.

Always look for the karat mark (abbreviated by K) and the manufacturer’s trademark in any jewelry sold in the U.S. as "real gold". Legal requirements differ in Canada, Mexico and European countries. Design and craftsmanship as well as karat content will determine the price of gold jewelry.

Platinum

Platinum is highly regarded for timeless and elegant jewelry. Beyond its naturally white luster lies a surprisingly durable metal that doesn’t tarnish, is hypoallergenic and maintains its value. Not only is platinum the heaviest of the precious metals—weighing almost twice as much as karat gold—it’s strength and durability make it ideal for securing diamonds and other precious gemstones.

Fine jewelry is usually made with platinum that is 90% – 95% pure. These pieces will be more expensive than similar pieces crafted in gold due the higher cost of the raw metal and the skill required to work it. But the enduring quality and unsurpassed beauty make platinum jewelry an excellent value.

Two-Tone Jewelry

Many customers today choose jewelry crafted in a two-tone look, combining yellow and white gold, platinum with gold accents or silver and yellow gold. These creations are sophisticated and fun at the same time.

They allow tremendous versatility for everyday wear or elegant evening wear.

Come by, call or contact us for more information on these and other services.